4 November 2022 – Hong Kong
FORMIA, the international guest amenity and hospitality specialist, is excited to introduce an exclusive collection of amenity kits for Turkish Airlinesâ€™ long-haul Business Class female passengers, in collaboration with contemporary Italian accessories brand, Coccinelle.
The charming new range features sleek designs including a chic blush pink clutch, classic oxblood toned purses and a delightfully vibrant fuchsia pouch.
Each Coccinelle branded bag has been designed for passengers to take home and use beyond the flight as a cosmetics bag or to carry everyday essentials, epitomising the brandâ€™s passion for thoughtfully crafted accessories.
Inside, passengers are treated to eco-friendly travel products, including a premium, sculpted eye mask for added comfort, the softest, fluffiest socks one could imagine â€“ both made from 100% recycled PET fabrics, and even the thoughtful touch of a hairband, resulting in a responsible yet oh-so pampering kit.
Sophisticated skincare essentials are offered from French beauty brand Cinq Mondes, known for their unique revisiting of the traditional wellness and beauty rituals of the world. With a body lotion, refreshing mist and lip balm, Turkish Airlines passengers are taken on a journey through the rituals of Bahia, Brazil, with an invigorating and revitalising fragrance of lime, white cedarwood and coconut water.
A consciously curated collection to offer Turkish Airlines female passengers a pampering wellness experience in the skies and beyond.
FORMIAâ€™s CEO & Managing Partner, Roland Grohmann commented: â€œFORMIA is delighted to collaborate with Turkish Airlines, Coccinelle and Cinq Mondes to create this exclusive, first-time onboard collection.
Passengers are sure to arrive feeling refreshed and re-energised, gifted with beautiful Coccinelle branded bags and luxurious yet responsible travel essentials that they can incorporate into their daily lives long after the flight.â€
Coccinelleâ€™s COO, Emanuele Mazziotta stated: “We are delighted to partner with Turkish Airlines and Cinq Mondes through FORMIA. We have always accompanied elegant and spontaneous women in their day-to-day life, during their journeys, and in their lives. This partnership is a great opportunity to be closer to them in a comfortable and enjoyable travel experience.”
Cinq Mondesâ€™s Head of Cosmetics Divison, Fanny Texier, commented: â€œWe are honored to see our products in Coccinnelleâ€™s travel kits, a brand with attractive and elegant designs. By combining travel and beauty, this partnership truly echoes the DNA of Cinq Mondes.â€
NOTES TO EDITORS
About Turkish Airlines
Due to our unrivaled flight network, young and modern fleet, comfortable seats and delicious treats, we have earned the title of the Best Airline in Europe. With great passion and ambition, we fly to almost all countries around the world. We thrive on the unique discoveries we deliver to our passengers. Turkish Airlines has engraved its name with exciting world-renowned sponsorships and advertisements.
Our growing passion over the years has earned us the title of the airline that flies to most countries in the world. Today we conduct flights to 120 countries from our new home, Istanbul Airport, with a young fleet of 381 aircraft. We proudly carry the Turkish flag across the globe, opening doors to the wider world for our passengers.
Since its founding, the common themes of Coccinelle’s history are the passion for craftsmanship and a strong commitment to the finest Italian leathers, which are always reinterpreted through a contemporary style. The brand has been able to build a strong and distinctive identity all around the world thanks to accessories with unmistakable style, elegance, and femininity. Each accessory has been lovely designed by a skilled team who strives for perfection down to every detail and who selects the best Italian leather. Thanks to this strong passion and skills, Coccinelle products are synonymous of unrivaled quality and design.
About Cinq Mondes
â€œCinq Mondes is brand founded 20 years ago, driven by a desire to discover and understand the art of beauty throughout the world in order to use it as a source of inspiration. Cinq Mondes spirit is based on ancestral knowledge and is fueled by the traditional know-how and experiences that we collect across all continents. Developed with the heirs of these traditions, our Beauty Rituals of the World are sources of beauty and well-being. They are all part of a holistic approach to human beings, where the body, mind and soul are inseparable. Our Rituals lie at the heart of all the product ranges and treatment protocols and are performed in all the brandâ€™s spas.â€
FORMIA is a global leader in the travel industry offering tailor-made, premium guest and in-flight amenities, including bags, skincare, comfort items and childrenâ€™s products. Over the past three decades, FORMIA has forged a distinctive design approach founded on creating value, through strong brand partnerships and boundary-pushing innovation. In partnership with the worldâ€™s leading airlines and brands in luxury, travel, lifestyle and well-being, FORMIA focuses on identifying the most strategic fit, enabling the brand to optimize its visibility and impact while adding significant value to the airlinesâ€™ proposition.